Our story

Why we exist — and what we stand for

I recently read Dirtbag Billionaire, the story of Patagonia’s founder, Yvon Chouinard.

He was a legendary climber and a fierce lover of the natural world, and he built Patagonia around his values, with a mission statement as bold as it gets: to save the world.

It got me thinking: what’s Mushies’ mission?

Our Mission

To give everyday people the tools to build a healthy body and mind, so they can help save the world too.

Because while Patagonia’s mission is to save the planet, ours is to empower you to do it.

Unlike Chouinard, I don’t believe humanity is a cancer on the Earth.

I believe we’re part of nature. Creative, capable, and meant to build an abundant, regenerative world with far less suffering.

We just need the tools, knowledge, and perspective to realise that. 

We’ll never stop polluting the world until we stop polluting ourselves. Every individual matters to the whole.

What We Do

That’s why Mushies exists. To provide clean, potent functional mushroom products, holistic health education, and grounded information about psilocybin and consciousness.

This is what I know best, what I’m endlessly curious about, and what I believe empowers people to take control of their health, and, by extension, the health of the planet.

Our Big Idea

Humans can heal - individually and collectively - by reconnecting with nature, energy, and truth.

The future belongs to people and systems that work like ecosystems, not machines: decentralised, self-organising, regenerative, efficient. Like mycelium, mitochondria, or the human brain.

That’s the philosophy behind everything we do at Mushies.

Every product, post, and piece of writing is a small reminder that when we live in harmony with natural intelligence, everything changes. Including our health, our creativity, our relationships, even our collective consciousness.

Why It Matters

Mushies isn’t backed by big investors or faceless corporations.

It’s a small, independent company built on a belief that natural intelligence can heal us and that we each have a role to play in restoring balance to the world.

Running Mushies hasn’t always been easy, but this mission is what keeps me going.

Thanks for being part of it.

— Jack Woodhouse
Founder of Mushies 🌱

See all our products here.

Explore our blog and follow us on Instagram. 

And feel free to email us at team@mushies.co.uk